By Nikhat Sattar
In 1947, a well known and educated gentleman, Yousuf Dehlvi started a publishing house in Delhi along with his three sons. Shama Publications as it was named, catered to the growing educated class in both India and Pakistan, and had an office in London through which it reached out to readers of Urdu and Hindi in Europe. Yousuf Dehlvi was a man of letters, highly religious, well connected with politicians and what would now be called the “elite”, as well as a sound business man.
He recognised the signs of an awakening among writers post independence, and realised too the huge market of readers that could be further stimulated and developed. This was also the time when the film industry was just beginning to produce films having social messages.
Shama Publications brought out three monthlies in Urdu: Shama, a film cum literary magazine that focused on Indian films and film stars and had Urdu short stories and poems from authors many of whom owe the beginning of their career and popularity to the magazine; Bano which targeted the educated woman, but again contained gems of the Urdu short story, and Khilona, for children. Khilona was edited by the youngest son, Ilyas Dehlvi, assisted by his elder brother Idrees Dehlvi. The Hindi magazine was called Sushma. Continue reading Of days gone by