By Zubeida Mustafa
Source: Dawn
AT a time when image building is the buzzword in Pakistan it would be interesting to note how others are faring in this exercise. In this age when capitalism, the brand name and consumerism have emerged as the salient features of a market economy and the so-called free society, image is the key factor that determines the worth of an item and also of a person or an institution.
If a brand has a good image in public perception, it will sell, even though it may not actually have the qualities it is supposed to have. Sometimes the image makes a product/institution/personality a status symbol which one must be seen with.
Similarly, a person who manages to project a certain image of himself will find himself to be acceptable irrespective of his true values. Conversely, if a country or a product or a personality has a negative image, it loses out on the advantages its forte should offer. But doesn’t all this presume that one can fool everyone all the time? This, we know, is not possible even if the government in Islamabad tries to sweep all the dismal aspects of our national life under the carpet. Be it Mukhtaran Mai, the low literacy rate or the prevailing poverty, each of these is bound to surface at one time or another and bring a bad name to Pakistan.
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