By Zubeida Mustafa
THE TWO major problems facing the printing industry in Pakistan are the high cost of production and the poor quality of service provided. Identifying these two factors which determine the state of the industry today, Mr Ahmad Mirza Jamil, the outgoing Chairman of the Pakistan Association of Printing and Graphic Arts Industry (PAPGAI) points out that if the industry is surviving in the country it is because printers are operating in a seller’s market. The dismally low literacy rate, the poor reading habits of the people and the scarcity of low-priced books and literature are key indicators of the state of the publishing and printing industries in Pakistan.
It is not surprising to find these industries in a poor state. In a society where education is at a discount, the elements which go into the making of education also tend to be ignored. As compared with the publishing sector, printing is better off because it c to multifarious needs other than those of the publishers and stationers. The printer gets a substantial part of his business from the orders he receives for the printing of labels, cartons, pharmaceutical literature (which the majority of consumers cannot read), invitation and greeting cards and calendars. There is urgent need to look into the Continue reading Woes of the printing industry: Need for duty cuts, cheap newsprint, incentives
